Thursday, 29 November 2012

[F889.Ebook] PDF Download Translating Official Documents (Translation Practices Explained), by Roberto Mayoral Asensio

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Translating Official Documents (Translation Practices Explained), by Roberto Mayoral Asensio

Official translations are generally documents that serve as legally valid instruments. They include anything from certificates of birth, death or marriage through to academic transcripts or legal contracts. This field of translation is now as important as it is fraught with difficulties, for it is only in a few areas that the cultural differences are so acute and the consequences of failure so palpable. In a globalizing world, our official institutions increasingly depend on translations of official documents, but little has been done to elaborate the skills and dilemmas involved.

 

Roberto Mayoral deals with the very practical problems of official translating. He points out the failings of traditional theories in this field and the need for revised concepts such as the virtual document, pragmatic constraints, and risk analysis. He details aspects of the social contexts, ethical norms, translation strategies, different formats, fees, legal formulas, and ways of solving the most frequent problems. Care is taken to address as wide a range of cultural contexts as possible and to stress the active role of the translator.

 

This book is intended as a teaching text for the classroom, for self-learning, or for professionals who want to reflect on their practice. Activities and exercises are suggested for each chapter, and information is included on professional associations and societies across the globe.

  • Sales Rank: #1635486 in Books
  • Published on: 2014-06-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.50" w x .25" l, .0 pounds
  • Binding: Paperback
  • 168 pages

Review

'... an invaluable reference guide for those engaged in translating official documents. ... the basics of official translating have never been addressed in such detail.'

Valentin Shevchuk, Perspectives

'... excelente monografía sobre traducción jurada... La claridad con que ha dibujado todos los problemas y sus soluciones es admirable, y ayuda a entender con mayor profundidad la complejidad de una disciplina que sigue tan desdibujada en muchas mentes: la traducción jurada.'

David Valenzuela Gabarrón, Quaderns. Revista de traducció

About the Author
Roberto Mayoral has lectured on translation at the Universidad de Granada in Spain for 23 years and has been a Visiting Professor at Princeton, Dartmouth College and Brigham Young University. He is the author of La traduccion de la variacion linguistica (1999) and Aspectos epistemologicos de la traduccion (2001) and has worked as an official translator between Spanish and English for 18 years.

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Wednesday, 28 November 2012

[I230.Ebook] PDF Download Instant Apache Camel Message Routing, by Bilgin Ibryam

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Instant Apache Camel Message Routing, by Bilgin Ibryam

Route, transform, split, multicast messages, and do much more with Camel

Overview

  • Learn something new in an Instant! A short, fast, focused guide delivering immediate results
  • Learn how to use Enterprise Integration Patterns for message routing
  • Learn how Camel works and how it integrates disparate systems
  • Learn how to test and monitor Camel applications

In Detail

With new APIs and technologies emerging every day, the need for integrating applications is greater than ever before. With the right tools, integrating applications is not hard. Apache Camel is the leading open source integration and message orchestration framework. Apache Camel, which has a variety of connectors and features numerous well-known integration patterns, has an enormous advantage over home grown integration solutions.

Instant Apache Camel Message Routing helps you to get started using the Camel routing engine and Enterprise Integration Patterns. This book will show you how to create integration applications using Apache Camel. You will learn how Camel works and how to leverage the Enterprise Integration Patterns for message routing.

Instant Apache Camel Message Routing is a practical and step-by-step guide to Apache Camel and integration patterns. This book will show you how Apache Camel works and how it integrates disparate systems using Enterprise Integration Patterns. The book starts with a high level overview of the Camel architecture before diving into message routing principles. Then, it introduces a number of patterns, complete with diagrams, common use cases, and examples about how to use them with Camel. The book also shows you how to test and monitor Camel applications and cope with failure scenarios.

What you will learn from this book

  • Understand the Camel message structure and how to access it with different Expression Languages
  • Route messages using Content-Based Router and Dynamic Router patterns
  • Find out how to use Camel components to connect to a variety of systems
  • Use the powerful Bean Binding feature in Camel to filter out unwanted messages
  • Understand the Camel threading model and how to fine-tune it for parallel processing
  • Use the Splitter to divide composite messages into smaller ones and the Aggregator to combine related messages together
  • Learn how to multicast a message with Recipient List and Wire Tap patterns
  • Find out how Camel error handling works and how to use a Dead Letter Channel with retries

Approach

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. This short, instruction-based guide shows you how to perform application integration using the industry standard Enterprise Integration Patterns.

Who this book is written for

This book is intended for Java developers who are new to Apache Camel and message-oriented applications.

  • Sales Rank: #3379217 in Books
  • Published on: 2013-08-26
  • Released on: 2013-08-26
  • Original language: English
  • Dimensions: 9.25" h x .14" w x 7.50" l, .0 pounds
  • Binding: Paperback
  • 62 pages

About the Author

Bilgin Ibryam

Bilgin Ibryam is a software engineer with Master's degree in Computer Science and currently working for BBC in London. He is interested in a variety of technologies including application integration, message-oriented middleware, service-oriented architecture, and ERP systems. He is also an open source enthusiast, Apache OFBiz, and Apache Camel committer. In his spare time, he enjoys contributing to open source projects and blogging at www.ofbizian.com.

Bilgin can be contacted via Twitter at https://twitter.com/bibryam.

Most helpful customer reviews

3 of 3 people found the following review helpful.
This book is for you if you are new to Apache Camel
By Kai Wähner
"Apache Camel Message Routing" is a new book (see [...] published on August, 26th, 2013 by PACKT PUBLISHING (ISBN: 978-1783283477). Author is Bilgin Ibryam. As it's subtitle says, the book describes how to "route, transform, split, multicast messages, and do much more with [Apache] Camel".

Apache Camel is the best integration framework "on the market". It has very good domain specific languages, many connectors, different companies behind it, and an awesome worldwide open source community. So, seeing a new book about Apache Camel is always good news!

Content

First of all, the book has only 50 pages. So it does not contain that much content. It offers a short introduction to Apache Camel. Afterwards, it explains several Enterprise Integration Patterns such as Splitter, Aggregator or Content-based Router, and how to implement these patterns with Apache Camel. The book uses nice screenshots and offers step-by-step explanations in each section. You can also download the source code examples for getting started quickly.

Conclusion

Good news:

- Finally, a new Apache Camel book
- Easy to read
- Good examples
- Good starting point for newbies

Bad news:

- Just 50 pages. Just for getting started. Therefore, very expensive.
- You can find all information of this book on Camel's website for free (though, newbies might not find all this information easily by searching the website)
- "Camel in Action" is also available. That's another awesome Apache Camel book, which also explains all basics, but also many many more details (500 pages)
- If you already know Apache Camel, you do NOT need this book

Summary:

If you are looking an easy-to-read book for getting started with Apache Camel, then this book is for you. Afterwards, you still need to buy "Camel in action", too. "Camel in action" is not as easy as this one for getting started, as even the first chapters contain many details. This might be to much for newbies. So, it is no bad idea to start with this book, then buy "Camel in Action" for using Apache Camel in your projects.

Best regards,

Kai Wähner

Twitter: @KaiWaehner

Website: [...]

0 of 0 people found the following review helpful.
very good introduction book
By Bruno
easy to read
start from scratch
simple language
good samples

is not for advanced users, and is very focused text

0 of 1 people found the following review helpful.
Excellent starting book
By Foogaro
Ok, it's a 49 pages book (62 if you count them all), but if you need to start dealing with Apache Camel and you are a new about Message Routing, you probably need this book.
An entire book about Apache Camel may result too big and confusing (for newbie).

It starts from scratch, it is easy to read, focused, it has good examples and code.

Why 5 stars?
The book only deals with messaging integration system and it does it very well.
But remember Apache Camel implements enterprise integration patterns... it is a huge "thing".

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Monday, 26 November 2012

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-- Brings together the best criticism on the most widely read poets, novelists, and playwrights-- Presents complex critical portraits of the most influential writers in the English-speaking world -- from the English medievalists to contemporary writers

  • Sales Rank: #3106982 in Books
  • Published on: 2000-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .87" h x 6.27" w x 9.34" l,
  • Binding: Hardcover
  • 267 pages

About the Author
Harold Bloom is a Sterling Professor of the Humanities at Yale University and a former Charles Eliot Norton Professor at Harvard. His more than thirty books include The Best Poems of the English Language, The Art of Reading Poetry, and The Book of J. He is a MacArthur Prize Fellow, a member of the American Academy of Arts and Letters, and the recipient of many awards and honorary degrees, including the Academy s Gold Medal for Belles Lettres and Criticism, the International Prize of Catalonia, and the Alfonso Reyes Prize of Mexico.

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Monday, 12 November 2012

[P751.Ebook] Download PDF Israel's Edge: The Story of The IDF's Most Elite Unit - Talpiot, by Jason Gewirtz

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Israel's Edge: The Story of The IDF's Most Elite Unit - Talpiot, by Jason Gewirtz

How will Israel keep its strategic edge over an increasingly dangerous Iran? Israel has been preparing for this day by creating a special and secretive IDF unit called Talpiot.

Instead of being trained to fight, the few soldiers each year selected for Talpiot are taught how to think. In order to join this unit they have to commit to being in the army for ten years, rather than the three years a normal soldier serves.

Talpiots are taught advanced level physics, math and computer science as they train with soldiers from every other branch of the IDF. The result: young men and women become research and development machines. Talpiots have developed battle ready weapons that only Israel's top military officers and political leaders know about. They have also dramatically improved much of the weapons already in Israel's arsenal.

Talpiot has been tasked with keeping Israel a generation ahead of a rapidly strengthening and technologically capable Iran. Talpiots contribute to all of the areas that will be most important to the IDF as Iran becomes even more powerful including missile technology, anti-missile defense, cyber-warfare, intelligence, satellite technology and high powered imaging. Talpiot soldiers have also been a major factor in the never ending fight against Israel's other enemies and many have left the R&D lab to fly fighter planes, serve in the field as commanders of elite army ground units and at sea commanding Israel's fleet of naval ships.

After leaving the army, Talpiots have become a major force in the Israeli economy, developing some of Israel's most famous and powerful companies.

Israel's Edge contains dozens of interviews with Talpiot graduates and some of the early founders of the program. It explains Talpiot's highly successful recruiting methods and discloses many of the secrets of the program's success. The book also profiles some of the most successful businesses founded by Talpiot graduates including CheckPoint, Compugen, Anobit, recently bought by Apple, and XIV, recently bought by IBM. No other military unit has had more of an impact on the State of Israel and no other unit will have more of an impact in the years ahead. The soldiers of Talpiot are truly unsung heroes.

  • Sales Rank: #42500 in eBooks
  • Published on: 2016-01-24
  • Released on: 2016-01-24
  • Format: Kindle eBook

Review
...you, the alumni of Talpiot, have stood at the forefront of the Israeli security-technology industry making... you are the flagship of the research and development systems of our security. --Prime Minister Benjamin Netanyahu

Israel's Edge,...sheds light on the strategically vital and secretive Talpiot IDF program, which trains select groups of soldiers in how to conduct cutting edge defense research and development.

Asked why he (Jason Gewirtz) chose to write about this particular topic, the CNBC executive said, There is no other program like Talpiot in the world and it has had an enormous impact on Israel. It is also benefiting the world in a very positive way.

...Each Talpiot graduate can make a one percent difference in a conflict or battle. They do it through technology, of course, but it is that technological advantage that gives Israel the edge it needs.

Israel must defend itself through a qualitative advantage and that is what Talpiot gives Israel the tools for this qualitative advantage that is so necessary for Israel, and the Jewish people's survival. --Yaakov Lappin, Jerusalem Post

Throughout the years, Talpiot has included and established a wide variety of unique and amazing tools that have been able to multiply the efficiency and strength of the intelligence services and military might of the IDF immeasurably. --Former Prime Minister and former Defense Minister, Ehud Barak

Israel's Edge is a well written look at how a new and vital department of the Israeli military came into being and its huge impact on the military as well as society. I learned a lot about a country that I have always been interested in and the detailed descriptions of wars, historic meetings, and momentous decisions rang true.

It is obvious from the first page that Jason Gewirtz researched this topic thoroughly. I read quite a lot of military books, both fiction and non-fiction, but I had never heard of Talpiot, which is now Israel's most elite unit. --Ray Simmons, Readers Favorite 5-Star Review

There is a new book out that is a must read for Israel fans and military buffs alike. Talpiot has been tasked with keeping Israel a generation ahead of a rapidly strengthening and technologically capable Iran, making this book extremely timely. There's something in here for history buffs, military watchers, people interested in technology and education and of course anyone interested in Israel and the Middle East. --Jennifer Laszlo Mizrahi, The Times of Israel

Today, the program's contributions and importance are proven and felt more than ever.--Former Chief of Staff Gabi Ashkenazi

The Talpiot unit accentuates one of the most eminent sources of strength of the State of Israel: its human capital. --President Shimon Peres

CyberArc, a great company. CheckPoint as well. Both come from the Israel Defense Forces. CNBC Producer Jason Gewirtz coming out with a great book, Israel's Edge, about these kinds of companies that come from the IDF. It's a natural tie, that's why these stocks have done so well. --Jim Cramer, CNBC

If you went on a recruiting trip with Talpiot officers you d find 16 and 17 year old's who are simply amazing. It's like the NBA going after young ballplayers...It's actually also a good business book, part education book and part military book...The disaster of the Yom Kippur really gave birth to Talpiot and this push for modern day technology. --Nachum Segal: JM in the AM

This book is on a unique subject and an outstanding achievement. --IDF Brigadier General Uzi Eilam, former Director of Israel's Atomic Energy Commission

This is a very important and interesting book. If you want to know how Israel's military works, this is the book to read. Go out and get it. --Larry Kudlow, Nationally-syndicated talk radio host

Talpiot, the so-called Mensa of Israeli military intelligence and innovation. --Jonathan Mark, Associate Editor, Jewish Week

A comprehensive look at what many consider to be the most elite unit in the Israel Defense Forces (IDF)...It also explains Talpiot's highly successful recruiting methods and discloses many of the secrets of the program's success... No other military unit has had more of an impact on the State of Israel and no other unit will have more of an impact in the years ahead. --Matzav.com

Israel's Edge is a mesmerizing story of how Israel gained an edge over its far bigger enemies. It explains how the IDF became invincible. This book tells the story of a heroic people who have survived against all odds and produced the best minds. It is a must-read if you want to understand Israel and the IDF. --The Washington book Review

About the Author
As executive producer for the business network CNBC, Jason Gewirtz has covered Israel and Israeli business including working for the network from northern Israel during the Second Lebanon War in 2006, and following Warren Buffett to the country when the billionaire investor bought the metalworking company ISCAR, his first foreign purchase. Jason has also covered the attacks from Gaza on southern Israeli towns like Sderot and examined the economic impact. He produced Beyond the Barrel: The Race to Fuel the Future which was shot on five continents and was largely focused on several Israeli-born energy technologies. He currently produces Power Lunch, which is broadcast live every day jointly from CNBC's global headquarters and the New York Stock Exchange and can be viewed all over the world.

Most helpful customer reviews

23 of 23 people found the following review helpful.
I was there... the Talpiot program is a milestone chapter in the history of modern Israel
By Ilan L.
As a Talpiot graduate (Class IX) I was extremely impressed with the breadth and depth of research concerning the Talpiot program as covered by the author in this book. I can personally attest to the accuracy of many of the events outlined in the book having lived through them and having shaped others.
Talpiot is one of the crown achievements of the IDF. In a way it is a typical Israeli story: define an outrageous goal and then over deliver on it by a mile.
Yes, life during the program was hard - My class (Talpiot IX) displayed the following waterfall: 8,000 applicants (all come from the top of their high school) -> 29 candidates -> 19 graduates after 3 years of the toughest academic studies and a most grueling military training.
This by far was a defining period in my life, but more importantly a defining initiative for the IDF.
The book is such a great read for anyone who is interesting in learning more about a milestone chapter in the history of modern Israel.

12 of 12 people found the following review helpful.
and history of how that came to be are in this book Excellent read for anyone interested in military strategy
By Amazon Customer
A very interesting and thought provoking work!
The way Americans revere entertainers and athletes Israelis are awed and have utmost respect for Talpiot graduates.
The why, how, and history of how that came to be are in this book
Excellent read for anyone interested in military strategy, technological advancements, and the inner workings of how this tiny nation-state embedded in a sea of hatred stays ahead of those who wish to destroy it.
Well written, intricately described but fast-paced, even laugh out loud humorous at times

10 of 11 people found the following review helpful.
This is what success looks like
By Adar Novak
If you can somehow divorce yourself from the politics and the rancor of the Arab-Israeli conflict for just a moment, you just might see that Israel is the greatest aspirational success story of the last 100 years. A big reason why is its incredible amount of human capital and brain power. This book documents the latest and maybe greatest aspect of Israel's self-reliance and awareness of what it needs to succeed and survive. While the rest of the world and the politicians keep talking about how to somehow uplift those with no skills or assets, Talpiot is an example of how encouraging and utilizing those with the best skills is a more wise pursuit.

See all 54 customer reviews...

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[P108.Ebook] Free PDF Anatomy Coloring Book for Health Professions, by David Morton, Kurt Albertine

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Anatomy Coloring Book for Health Professions, by David Morton, Kurt Albertine

A CREATIVE, FUN, AND EFFECTIVE WAY TO LEARN HUMAN ANATOMY

More than 200 illustrations

If you're looking for an interesting and innovative way to learn the various parts and systems of the human body, your search ends here!

Anatomy Coloring Book for Health Professions is a fresh, fun way for students to grasp the big picture of human anatomy through a regional approach (head and neck and limbs).

Anatomy Coloring Book for Health Professions is designed for the most effective learning possible:

  • The left-hand page features a numerated structure list
  • The right-hand page has illustrations correlating to the numerated structure list

Simply choose a color and shade in a term on the left and the correlated structure on the right. Repeat for each structure in the list. White space is provided to enable you to transfer anatomy and clinical information from your lecture notes to the appropriate illustration or term. After an illustration is fully colored and notes have been transferred you will have created your own personalized textbook specific to your anatomy course!

You will find that coloring imprints on your mind the shape and location of each body part, making later visualization much easier. The connection between eye and hand when coloring anatomic structures will prove to be an active and effective way to learn human anatomy.

  • Sales Rank: #265409 in Books
  • Published on: 2014-05-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .80" w x 8.70" l, 2.25 pounds
  • Binding: Paperback
  • 384 pages

About the Author

David Morton, MD (Salt Lake City, UT) University of Utah, School of Medicine, Department of Anatomy.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very nice!
By Tjasa Cerovsek
Love it! Love the light shading in some of the outlines. Coloring comes out nicer that way.
Pages are not overcrowded with pictures or text which makes for a nicer design altogether compared to other human anatomy coloring books. No, this is not my first A&P coloring book. But, it's the first one I enjoy both visually as well as educationally.

0 of 0 people found the following review helpful.
She was thrilled and said the book is great.
By Catherine Eckrode
This was purchased as a gift for a relative who is becoming a nurse. She was thrilled and said the book is great.

0 of 0 people found the following review helpful.
Three Stars
By The Wind
There is a lot of gray shading on the diagrams which interferes with coloring them in.

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Thursday, 8 November 2012

[A397.Ebook] Get Free Ebook Vivir y morir conscientemente: 35 (Serendipity) (Spanish Edition), by Iosu Cabodevilla Eraso

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En esta sociedad de la que somos parte y de cuyos valores y contravalores participamos; en esta cultura de evasión que nos invita a apartarnos de nosotros mismos, ya no se habla de la muerte, incluso se la oculta a quien la vivencia como cercana, con lo que se dificulta hasta extremos impensables la posibilidad de integrarla como una parte más, y muy importante, de la vida.La muerte es una característica inevitable y consustancial a la persona. El morir es un asunto demasiado humano para ser relegado; es un asunto personal e irrepetible. Reconocer nuestra finitud es respetar el gran ciclo de la vida. Solo mirando la muerte sin velos que puedan distorsionar nuestra percepción, llegaremos a integrarla en el sentido de hacerla propia y personal.La existencia encuadrada entre el nacer y el morir es el espacio natural, el campo de oportunidades para realizarse como persona. La vida y la muerte se sitúan dentro de ese marco.En este libro encontrarás algunas sugerencias tanto para poder integrar la muerte y vivir más plenamente, como para poder acompañar a los moribundos en las distintas reacciones psicológicas que pueden presentar. También se abarca el período de duelo que inevitablemente atravesará toda persona que ha perdido a un ser querido. A lo largo del libro se intercalan ejercicios de sensibilización que bien pudieran ser de utilidad para el crecimiento personal.

  • Sales Rank: #1328259 in eBooks
  • Published on: 2012-11-28
  • Released on: 2012-11-28
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Hope and Serenity
By Vince Towers
This is a great book for those who are looking for light around something that at first look seems to be dark.
-------
Gran libro para aquellos que se encuentran buscando luz sobre algo que aparentemente a simple vista parece ser obscuro.

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Saturday, 3 November 2012

[D956.Ebook] Ebook Free Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, by Tom Geismar, Sagi Haviv, Ivan Chermayef

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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, by Tom Geismar, Sagi Haviv, Ivan Chermayef

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.

In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.

A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

  • Sales Rank: #403753 in Books
  • Brand: Chermayeff, Ivan/ Geismar, Tom/ Haviv, Sagi
  • Published on: 2011-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.10" w x 8.50" l, 3.70 pounds
  • Binding: Hardcover
  • 256 pages

Review

"Chermayeff & Geismar, one of America's most historic design firms, has touched so many businesses and institutions with its signature brand of graphic modernism that New York's streetscape wouldn't be as vibrant had it never formed over 50 years ago. It is impossible to walk down a midtown Manhattan sidewalk without seeing its logos, posters, shopping bags, and other commercial and cultural brand identities, like Chase Bank and Mobil Oil. Along with hundreds of other familiar graphic marks, the firm's individual and collective contributions are indelible signposts -- some are even landmarks."

--Steven Heller

"The firm of Chermayeff & Geismar has created some of the most memorable logos in the history of graphic design, including the NBC Peacock, Chase Bank's Blue Octagon, and (literally) hundreds of others. This book reveals the history and process of creating many of the world's most iconic marks."

--Debbie Millman

About the Author
Tom Geismar
Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.

Sagi Haviv
Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, The John D. and Catherine C. MacArthur Foundation, Conservation International, and the fashion brand Armani Exchange. 

Ivan Chermayeff
A prolific designer, illustrator, and artist, Ivan has created memorable, iconic images for literally hundreds of clients. As a founding partner of Chermayeff & Geismar with Tom Geismar, he has played a significant role in establishing the firm's worldwide reputation. His trademarks, posters, publications and art installations for contemporary buildings are widely recognized and have received nearly every award bestowed by the profession, including gold medals from the American Institute of Graphic Arts and the Society of Illustrators.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Great reference book
By Pat
This is a great book to keep as reference of corporate identity design. C&G are probably the best designers of their field, responsible for many outstanding brands. The only reason I don't rate it 5 stars is because I expected to see a little more of the construction of the most important brands, the method employed by the office to make the brand what it has become. We see just a few sketches, but not the actual work to turn it into reality.

All in all, it is a superb example of identity design, which can just make me feel jealous - or challenged, to reach at least 1/20th of what they have achieved as designers.

2 of 2 people found the following review helpful.
Wordmarks, logos and everything in between
By Robin
A handsomely produced book of some distinctive brand identities created by Chermayeff & Geismar. Some of them must have entered the public consciousness by now: NBC (the peacock) PBS; Chase Manhattan; Mobil; Pan Am; Xerox (before the current one) National Geographic. Others have only been seen within certain industries or outside the US. There are several logos for the Turkish Koc Holdings.

The book, though, was rather disappointing for me because it's not much more than a portfolio of C&G work rather than a visual account of how each design was created. There is some quite detailed text on some of these marks which does in fact sum up the thinking behind the visual but I was expecting to see various roughs and scribbled ideas that created the final design. This does occur in a few but most pages show previous marks on a left-hand page with the logo centered on all the right-hand pages. Also missing is any explanation of why a particular typeface was chosen for those designs that are just typographic.

The pages really should have delivered more and I see that copies can be picked quite cheaply since publication in 2011. Worth getting maybe just to see these logos well printed and in a reasonable size.

1 of 1 people found the following review helpful.
Great album
By O. Osokin
Great album of C&G identities. Not really informative about the way of creating those brands and trademarks.
But as for album with huge illustration of their logos it is fine.

Shipping was so long, it took almost 1 month to receive a package.

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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, by Tom Geismar, Sagi Haviv, Ivan Chermayef PDF
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, by Tom Geismar, Sagi Haviv, Ivan Chermayef PDF